Study reveals impact of travel and tourism on Cincinnati region - Cincinnati News, FOX19-WXIX TV

Study reveals impact of travel and tourism on Cincinnati region

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CINCINNATI, OH (FOX19) -

A comprehensive study has by Cincinnati USA and Northern Kentucky Convention & Visitors Bureaus and the Cincinnati USA Regional Tourism Network (RTN) has revealed the impact of travel and tourism in the regional economy.

The findings – based on statistics from the 2011 calendar year – revealed that the industry is a significant contributor to the Cincinnati USA economy in terms of total output, employment, income and state and local tax revenues generated. More than just transportation and lodging, the industry generates visitor spending at restaurants, shops, attractions, parks and other venues. Study highlights include:

  • Cincinnati USA (15 counties across three states) hosted a total of 22.7 million visitors, including both overnight and day person trips.
  • Visitors to Cincinnati USA spent $4.1 billion in 2011, up 4.3% over 2010.
  • Nearly 94,000 jobs were sustained by visitors in 2011, with total income of $2.7 billion. Employment in tourism grew 2.3% last year.
  • Tourism-driven state and local tax proceeds of $551 million helped offset the average household tax burden by $644 per household.
  • Nearly 85% (19 million) of visitors came for leisure, and about half of these visitors came to visit friends and relatives.
  • About half of all overnight visitors live in the Midwest, and another 27% come from the Southern United States. Top states of origin are Ohio (32%), Kentucky (12%), Indiana (9%) and Michigan (7%).
  • Approximately 9.9% (1 in 10) of all jobs in the region are sustained by tourism.
  • For every 10 direct jobs in tourism, four indirect jobs are generated elsewhere in the economy.

"The positive results validate that our unique model in Cincinnati USA is working very well," said Linda Antus, president and CEO of the Cincinnati USA RTN, which commissioned Tourism Economics to conduct the study. "The model relies on a deep commitment to collaboration among our government, hospitality and corporate leaders, and the community continues to embrace that philosophy full force."

The RTN was created in 2005 as a partnership between the Cincinnati USA Convention & Visitors Bureau and the Northern Kentucky Convention & Visitors Bureau to focus exclusively on leisure travel and promote the region's hotels, restaurants, shops, attractions and entertainment experiences. Results of the study show that as the region continues to invest in economic development, the travel and tourism industry is effectively promoting and building on those successes to deliver strong results in both leisure and business travel.

The study commissioned by Cincinnati USA was based on a survey of visitors to the region conducted by Tourism Economics in conjunction with Longwoods International. Sample size for the study was 2,200 with a margin of error of +/- 3%. Longwoods began tracking American travel behavior in 1985, and conducts syndicated visitor research with two million consumer panelists each year.

To view the summary impact report, click here.

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